Eros International has announced a blockbuster
opening weekend of the futuristic fantasy event
of the year 'KOCHADAIIYAAN' - The Legend, at
the box office with a massive Rs. 42 crore gross
worldwide.
Eros International released the film in 2D and
3D on May 23rd 2014, in 6 languages in over
3,000 screens worldwide. Tamil Nadu
distribution was undertaken directly by Eros
International.
Directed by Soundarya Rajnikanth Ashwin, the
Photorealistic Performance Capture technology
film has set a new milestone in the history of
Indian cinema and set the box office ringing
with a bumper opening weekend and grossed
Rs. 30 crore in India and Rs. 12 crore overseas.
Markets with Rajni stronghold like UAE,
Malaysia and Singapore have shown superlative
performance. With pre-sales from satellite rights
in multiple languages, audio and music rights
exploitation, brand tie ups and other income, the
film is well on its way to cross Rs 100 crores in
revenue just after the opening weekend.
Commenting on the successful opening of the
film, Nandu Ahuja, Senior V P, India Theatrical,
Eros International Media Ltd said, "Thalaivar
fans have given huge thumbs up to the film
which showcases the charisma of their favorite
superstar in a never seen before avatar.
Advance booking for the opening weekend
especially in Tamil Nadu were outstanding and
true to Rajni films, the shows opened as early
as 5.00 a.m. to capacity audiences with the
build-up commencing the night before. As the
film continues to attract huge numbers with its
high octane action, photo realistic animation
and of course Rajinikanth's larger than life
persona, we expect the film to continue wowing
audiences."
Commenting on the film's performance
overseas, Pranab Kapadia, President, Marketing
and Distribution, Eros International Plc, added,
"Fans of the superstar across the world have
appreciated the film and it has opened
extremely well in the overseas markets."
Jyoti Deshpande Group CEO & MD of Eros
International Plc said "We are delighted with the
superb response to the film which has been a
labour of love over the last two years. We thank
the critics and the audiences that have helped
build such a wonderful momentum to the film
and given recognition to Soundarya's vision and
talent. We are seeing an overwhelming demand
for a prequel or a sequel. Watch this space. But
for now enjoy Kochadaiiyaan in 2D or 3D with
your entire family, in a big screen near you, in a
language of your choice".
Kochadaiiyaan is an epic dramatization of good
versus evil starring South Indian megastar
Rajinikanth in a double role in a larger than life
depiction. Also starring in the grand production
is leading lady Deepika Padukone together with
South India's leading stars R. Sharath kumar,
Nazar, Aadi, Shobana and Rukmini. Providing
the musical score to this magnum opus is
Oscar-winning composer A R Rahman.
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